Top 5 Film & Television Apps in Australia Q1 2021 Performance Recap

In the first quarter of 2021, Australia’s Film & Television app landscape saw interesting movements among the top players. Data from Sensor Tower offers a comprehensive look into how apps like Disney+, Netflix, Amazon Prime Video, AnimeLab, and Binge performed during this period.

Disney+ experienced a steady revenue trend starting at around $653K in the last week of December and peaking at roughly $659K in the first week of January, before a slight downtrend to approximately $614K by the end of March. Downloads for the app showed a decline from 78K in late December to 53K by the end of March, while weekly active users saw an overall increase from 1.6M to 1.64M.

The performance of Netflix showed a revenue peak of around $217K in the first week of January, with a subsequent decrease to about $151K by the end of March. Downloads dipped from 63K to 40K, and weekly active users fluctuated, ending on a high note at 3.85M.

Amazon Prime Video observed a revenue trend that increased from $120K to $141K by late March, with a slight decrease to $107K in the final week. Downloads for the app varied, starting at 41K and ending at 33K. Weekly active users remained relatively stable, with a slight increase from 398K to 380K.

For AnimeLab, revenue saw a general upward trend, moving from $76K to $110K in early March, before falling to $91K. Downloads began at 18K, with minor fluctuations, ending at around 13K. Weekly active users showed stability throughout the quarter, finishing off at 117K.

Lastly, Binge also experienced growth in revenue, starting at $69K and peaking at $116K by the end of March. Downloads saw a significant spike in mid-March at 40K, but ended the quarter at 23K. Weekly active users had a notable increase from 96K to 129K.

These trends highlight the dynamic nature of the Film & Television app market in Australia. For more detailed insights, Sensor Tower’s platform is the go-to resource for understanding app performance metrics.